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The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream Hardcover
by Amy Webb. Edition Date:: 12/06/2016
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon—distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments—especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream—that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn’t something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what’s to come—challenging us to create our own preferred futures.
About the Author

Amy Webb is an award-winning author, futurist and Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers "What's the future of X?" for a global client base. Her future forecasting work has been featured in the New York Times, Harvard Business Review, Wall Street Journal, Fortune, Fast Company and more. Her research has also been cited in several academic papers. She is a Lecturer on the future of media at Columbia University, and this fall, she will join NYU's Stern School of Business as an Adjunct Professor to teach a new course on forecasting the future of technology. She was a 2014-15 Visiting Nieman Fellow at Harvard University. She founded Webbmedia Group (FTI's predecessor); co-founded Knowledgewebb Training, which facilitates hands-on workshops; and co-founded Spark Camp, a next-generation convener that facilitates important conversations on the future of a better society. In 2013, Amy published Data, A Love Story (Dutton/ Penguin), a memoir about the world of online dating, consumer behavior and finding love via algorithms. Data is being adapted as a feature film, which is currently in production. Her third book, The Signals Are Talking is about what the future holds--and what you can do about it in the present (PublicAffairs, December 2016).
 
 
 

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