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SomethingStore operates under the "surprise!" business model: Shoppers pay $10 to receive something in the mail, but they won't know what it is until it arrives. Recent somethings have included a floor piano (like the one from the movie "Big"), an Amazon Kindle, a fondue pot, and a fedora.

While the concept seems strange and unsustainable, SomethingStore has been selling somethings since 2007 and even has its own Reddit thread dedicated to displaying the somethings people around the world receive


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